ICON 100% Cotton Fabrics

Group Ashima, offers Ready-to-Stitch (RTS) trouser and shirt fabric packs under the brand name ICON. This is a pioneering leap, in line with Group Ashima's philosophy of innovation in every product. ICON is the first brand to offer RTS wear in the formal and casual shirts and trousers segment.

Concept of Ready-to-Stitch (RTS)
Group Ashima has revolutionized the concept of product offer and started marketing fabric in Ready to Stitch Kit form (RTS) instead of roll form in order to facilitate the retail purchase of fabrics for those who want to get the garment stitched with their home tailors as per their design. Icon Ready-to-stitch trouser pack contains 1.3-meter length of fabric while the shirt pack contains 1.6-meter length fabric.

Benefits to Customer
100% cotton fabric - ideal for tropical Indian climate
Quality product from state of the art manufacturing facility
Exclusive collection of more than 1500 designs which are
    created at exclusive design studio
Wide collection for choice
Premium quality product at reasonable price

ICON Merchandise

Shirting: white, piece-dyed, yarn dyed, chambray, fil-a-fils, checks, twills, classic oxford, dobby
Trouser fabrics: twills, chinos, gabardines, satins, light cords, matty, rib-stop etc. in various finishes like micro sanded, stain resistant and crease out finish (wrinkle resistant).

Icon is available at all premium fabric retail counters across India as well as in exclusive shops. Icon fabrics are also available in Than formats for meeting the needs of such of the customers who would desire a looser fit or are well endowed.

Benefits to the Retail Trade
Icon RTS is a path-breaking concept that gives advantage to the customers as well as the trade as:

Extremely high return on Investment -The shopkeepers optimize their turnover by having a minimum investment and yet are in a position to offer the widest range of choices. This helps the customers avail more than 10 times the choice as compared to other conventional fabric shops
Easy and consistent availability
Wide product range on offer to satisfy customers
Group Ashima’s state-of-the-art design studio, the only one of its kind in India, enables the domestic retailers/customers in getting the same large range of designs, as being offered to the overseas customers.