Mr. Shrikant Pareek, has done his B. Tech. (Textile Technology) from L.D.C.E. and MBA (Marketing) BK School of Management from Gujarat University Ahmedabad. He has over 30 years of experience in textiles. After working in Arvind and ATIRA, he is working with the group since past 29 years. He is self-motivated, highly committed and result oriented techno-commercial textile executive, driving business with committed team building, operational excellence, emphasis on product innovation and effective marketing strategies. He has successfully built long lasting relationships with the supply chain partners in marketing as well as in supply and technology providers. He has grown from department head position to Director (Operations) and has managed assignments in all the divisions and functions of the company.