The Team

Mr. Chintan Parikh

Mr. Chintan N. Parikh, Founder and Chairman of Group Ashima, started his career as a first-generation entrepreneur in 1981, at the age of 24. He had a dream to make Ashima, a front runner in the world of cotton textiles. In nineties, his vision to bring world class technology and global customers at the doorstep of India, started a new era for cotton fabrics in India. He is an alumnus of Indian Institute of Management, Ahmedabad, where later he was also a member of the Board of Governors for several years till 2016. He was also the Chairman of Confederation of Indian Textile Industry (CITI) in the year 2003.

Mr. Krishna Parikh

Krishna Parikh joined Ashima in 2012 as business analyst and has experience across various divisions and functions at Ashima. He has completed his MBA from Columbia Business School and leads the company today as an Executive Director. He holds a Bachelors degree in Electronics Engineering from the University of Sheffield.

Mr. Hiren Mahadevia


Financial Planning & Control | Legal Operations Management | Corporate Planning | Compliance Management

Mr. Hiren Mahadevia is a top-level finance and legal management professional. With professional qualifications of LL.B. (Special), MBA (Finance) and Company Secretary and working with the Company for last 30 years, he has a qualitative experience across the entire value chain of business in Textiles covering all aspects of finance operations that drive performance and increase efficiency and profitability. He is proficient in formulating and implementing legal policies/procedures, standards & principles and statutory enactments as well as matters pertaining to compliance, procedure, approval, and advising on management, corporate planning and business strategies, foreign collaboration/joint ventures, HRD and administration and labour related matters, legal, secretarial and management controls. His strength is in analysing and interpreting financial & legal information, financial advice and support to business heads to enable them to make sound business decisions. He works closely with the Board of Directors on various policy matters of the Group and Corporate Governance

Mr. AtulKumar Singh

Mr. Atul Singh, Director (Technology & Business Development) has done his B. Tech. (Textile Technology) from V.J.T.I., University of Bombay. He has experience of over 35 years in the field of Textiles. For last two and half decades he is associated with the company. In the past, as Group President (Operations), he has handled various assignments in the areas of Purchase, Production, Marketing, Product Development, HR, Strategy and Technology selection. Currently in addition to the responsibilities at the corporate level, he is the Business Head for the Denim Division. At the industry level, he is very actively involved as the Managing Committee member of the Denim Manufacturers Association of India. He is also associated with the Textile committee of the Gujarat Chamber of Commerce.

Mr. Shrikant Pareek

Mr. Shrikant Pareek, has done his B. Tech. (Textile Technology) from L.D.C.E. and MBA (Marketing) BK School of Management from Gujarat University Ahmedabad. He has over 28 years of experience in textiles. After working in Arvind and ATIRA, he is working with the group since past 25 years. While working in various positions from head of the department to Group CEO, he has managed various  assignments in all the divisions and functions of the company. While having responsibilities at corporate level and in strategic management he is responsible as the business head of Yarn dyed Shirting division.

Rakesh Shrivastav

Mr. Rakesh Shrivastav has done his Bachelors in Arts and Master’s Degree in International Business from School of Management Studies. He started his career in 1995 in garment industry and worked with West Coast Industries and Texport Syndicate Ltd. Rakesh is working with the Group Ashima since 2008 and as the Business Head he is responsible for the operations of the Garment and Laundry divisions.

Vipul Naik

Mr. Vipul Naik has done his B.Sc. D.T.C. from M.S. University, Vadodara. He has started his career in 1991 from Mafatlal Ltd. and later joined Group Ashima in 1997. As the Head of Business and Operations he is responsible for the activities of greige fabric sourcing, production & Quality as well as marketing of piece dyed fabrics. He possesses an overall experience of 27 years.

Amitabh Narain

Mr. Amitabh Narain is an M.B.A. with experience of over 35 years with organisations like Indian Rayon & Industries Limited, Grasim Industries Limited, Soktas Tekstil A.S. besides more than 10 years with Group Ashima. He has handled marketing of yarns and fabrics – B2B as well as B2C. He is currently working as Business Head of Fabric – Retail Division

Paresh Mehta

Mr. Paresh Mehta has done his B.Text from V.J.T.I., Mumbai. He has an overall experience of 30 years. He started his career in 1988 with Garden Silk Mills. He was also associated with Reliance Industries Limited and Bharat Vijay Mills before joining Group Ashima in 2006. As the Business Head of Interlining Division, he is responsible for the activities in Operations, Sales, Purchase, Business Plan, Product Development & Quality control.

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