The Team

Mr. Chintan Parikh

Mr. Chintan N. Parikh, Founder and Chairman of Group Ashima, started his career as a first-generation entrepreneur in 1981, at the age of 24. He had a dream to make Ashima, a front runner in the world of cotton textiles. In nineties, his vision to bring world class technology and global customers at the doorstep of India, started a new era for cotton fabrics in India. He is an alumnus of Indian Institute of Management, Ahmedabad, where later he was also a member of the Board of Governors for several years till 2016. He was also the Chairman of Confederation of Indian Textile Industry (CITI) in the year 2003.

Mr. Krishnachintan Parikh

Mr. Krishnachintan Parikh is a Bachelor in Electronic Engineering from University of Sheffield,UK and an MBA from Columbia University, USA. Prior to joining Ashima in 2012, he had a 3 years of work experience in preparing financial reports for analysis and reporting progress of projects. He has worked with the company initially as Management Analyst during 2012 to 2014. Later in 2015, he has successfully carried out responsibility as Vice President (Denim) and also as Vice-President (Business Development). He was associated with the Company as Executive Director for a period of June  2017 to December 2019. Currently he leads the Company as an Executive Director since June 2021 heading  Denim division and Garment division in Textile. Further, he will be also leading the Company’s newly formed Real Estate division and Treasury division.

Mr. Hiren Mahadevia

Financial Planning & Control | Legal Operations Management | Corporate Planning | Compliance Management Mr. Hiren Mahadevia is a top-level finance and legal management professional. With professional qualifications of LL.B. (Special), MBA (Finance) and Company Secretary and working with the Company for last 30 years, he has a qualitative experience across the entire value chain of business in Textiles covering all aspects of finance operations that drive performance and increase efficiency and profitability. He is proficient in formulating and implementing legal policies/procedures, standards & principles and statutory enactments as well as matters pertaining to compliance, procedure, approval, and advising on management, corporate planning and business strategies, foreign collaboration/joint ventures, HRD and administration and labour related matters, legal, secretarial and management controls. His strength is in analysing and interpreting financial & legal information, financial advice and support to business heads to enable them to make sound business decisions. He works closely with the Board of Directors on various policy matters of the Group and Corporate Governance

Mr. Shrikant Pareek

Mr. Shrikant Pareek, has done his B. Tech. (Textile Technology) from L.D.C.E. and MBA (Marketing) BK School of Management from Gujarat University Ahmedabad. He has over 28 years of experience in textiles. After working in Arvind and ATIRA, he is working with the group since past 25 years. While working in various positions from head of the department to Director (Operations), he has managed various  assignments in all the divisions and functions of the company. While having responsibilities at corporate level and in strategic management he is responsible as the business head of Yarn dyed Shirting division.

Mr. Vipul Naik

Mr. Vipul Naik has done his B.Sc. D.T.C. from M.S. University, Vadodara. He has started his career in 1991 from Mafatlal Ltd. and later joined Group Ashima in 1997. As the Head of Business and Operations he is responsible for the activities of greige fabric sourcing, production & Quality as well as marketing of piece dyed fabrics. He possesses an overall experience of 27 years.

Mr. Paresh Mehta

Mr. Paresh Mehta has done his B.Text from V.J.T.I., Mumbai. He has an overall experience of 30 years. He started his career in 1988 with Garden Silk Mills. He was also associated with Reliance Industries Limited and Bharat Vijay Mills before joining Group Ashima in 2006. As the Business Head of Interlining Division, he is responsible for the activities in Operations, Sales, Purchase, Business Plan, Product Development & Quality control.

Mr. Palak Kobawala

Mr. Palak Kobawala has graduated in B.E. (Textile Technology) from L.D. College of Engineering, Gujarat University Ahmedabad and brings with him rich experience of 24 years in Textile Marketing from his association with various organizations like Arvind Ltd., Mafatlal Industries Ltd & BRFL Textiles including 5 years of previous association with Ashima Ltd. He has rich experience in marketing fabrics in B2B as well as B2C channels. He is responsible for the fabric retail business at Ashima.

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